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Unlocking Profits: Benefits of Self Storage for Real Estate Investors

The world of real estate investing offers a wide variety of opportunities, but navigating which investment avenue to pursue can be tricky. While options like apartment buildings, retail space, or office spaces immediately jump into your mind and can be tempting prospects, they come with their own set of challenges. However, there is an often overlooked commercial real estate investment that proves time and time again to be a stable and profitable venture to pursue: Self Storage. While it may not be the first real estate investment to jump into your head, nor does it seem the most glamorous, it is difficult to pick a better business to develop. But what makes it such a good investment? Let’s take a look at what makes self storage such a good investment over other avenues like residential or office space.  

Resilient in Rough Seas: While no business is truly “recession proof”, self storage is about as close as it gets. Market fluctuations and economic downturns can wreak havoc on some real estate sectors. Retail stores might suffer as consumer spending dips, office spaces could see vacancy rates rise during economic hardships, and residential developments could see empty buildings as people struggle to move homes. Self storage, however, thrives on a different dynamic. People tend to hold onto their belongings, even during tough times. This translates into consistent demand for storage units, making it a recession-resistant investment. 

Low Maintenance, High Returns: Unlike apartment buildings that require constant upkeep and tenant management, self storage facilities are relatively hands-off and low-maintenance. Self storage facilities typically require few employees to operate on a day to day basis. However, with advancement of modern technologies, many facilities are automated with things like online rental/check-in and digital smart locks, further minimizing the need for on-site staff. Tenants are typically on short-term leases, making it easier to find tenants and fill vacancies. This translates to a steady stream of rental income with less day-to-day management burden. 

Multiple Ownership Avenues: One of the beauties of self storage is its accessibility for various investment and ownership styles. Direct ownership allows you to have full control over a self storage facility and business, potentially offering the highest returns but also demanding the most involvement as you will be running the day to day business. For those owners looking for more hands-off ownership, third party management companies can step in. These companies take care of the marketing, maintenance, and running of the day to day operations of the business, while cutting the owner their portion of the profits every month.  

Strong Demand, Diverse Clientele: Our society's never ending appetite for acquiring more stuff shows no signs of letting up. Home downsizing trends, coupled with the rise of e-commerce, fuel the need for more storage space for individuals and families. However, self storage caters to a wide range of clients, and businesses may even make use of a self storage. Boat, RV, and other “toy” storage is also a subsection of the self storage industry that is seeing large growth across the country. This diversification helps mitigate risk, as vacancy rates are less likely to be impacted by a single industry downturn. 

Lower Barrier to Entry and Streamlined Development: Compared to other real estate ventures, self storage offers a relatively lower barrier to entry. The facilities themselves are often simpler to construct and maintain, requiring less upfront investment compared to luxury apartment buildings or sprawling office complexes. Additionally, the growing demand allows for easier tenant acquisition, keeping vacancy rates low and your investment flourishing. This makes self storage an attractive option for new investors or those with limited capital. 

High Occupancy Rates: Self storage facilities typically boast high occupancy rates compared to other property types. The ease and affordability of renting a unit, combined with the variety of storage needs, keeps these facilities consistently full. This translates into reliable rental income and a strong return on your investment. 

Design for Profitability: One of the key advantages of self storage development is the relative ease of regulations and design. While not completely free from local building codes and regulations, self storage offers more flexibility, unlike residential buildings with strict codes for square footage, amenities, and accessibility. Unit sizes can be adjusted to maximize space utilization, and the core building design prioritizes functionality over aesthetics. This streamlined approach allows for faster construction times and cost-effective development, translating to quicker returns on your investment. 

Long-Term Wealth Stream: In our discussion on the positive aspects of developing a self storage business, it becomes clear that the combined benefits paint a compelling picture. When viewed collectively, these advantages show a business model designed to provide a steady, reliable source of income, paving the way for long-term wealth for you and your family. When you have a business that is nearly recession-proof, has development costs relatively low compared to other real estate ventures, has low operating costs while occupancy rates are typically high, you are left with a very enticing business. Thus, the self-storage industry presents a lucrative opportunity for those looking to build a robust, long-lasting financial foundation. It is a business inherently structured for long-term success, providing financial stability and growth potential that few other investments can match. 

Beyond the Basics: Value-Added Opportunities: While the core business model of self storage is strong, there's also room for additional revenue streams. Many facilities offer value-added services like packing supplies, moving truck rentals, or even climate-controlled units for storing valuable belongings. In addition to these self storage adjacent revenue streams, many self storage facilities being built also include small office and business spaces for rent, further diversifying the income a facility can bring in. These add-ons can increase customer satisfaction, improve overall profitability, and create a more stickier business model. 

Considering self storage as part of your real estate portfolio offers a compelling combination of stability, growth potential, and lower management burdens. While it's always wise to conduct thorough due diligence before any investment, self storage presents itself as a secure haven in the ever-changing world of real estate. If you are looking to build long term wealth from real estate, self storage may be your answer.  

Looking for a place to start? Click here to check out our resources for those just starting out!

Want to learn more? Reach out to one of regional sales managers and see how MakoRabco can help you with your self storage needs!